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Course Outline
1. Introduction to internet marketing
a. What do we mean by “internet marketing?
b. What is performance?
c. Possibilities of digital activities (advertising platforms, SEO, analytics)
d. How to plan your activities?
2. Building a strategy for marketing activities
a. How to prepare a brief and define your goals?
b. How to choose advertising platforms and prioritize activities ( introduction
to campaign types within individual activities)?
c. How to create an action plan, timeline and personas considering tests and
trends?
d. How to choose a budget and how to use it in time?
3. Managing your marketing team
a. Cooperation with an agency - possible forms of cooperation
b. Cooperation with the agency – pros and cons
c. Managing the in-house marketing team, dividing tasks and maximizing
performance
d. Processes and tools that facilitate work
4. Measurement of effectiveness for e-marketing
a. What to look for when assessing the effectiveness of activities?
b. Basic measurement indicators
c. Analysis of sample campaign reports (divided into platform reports,
Analytics and dedicated reports)
Requirements
Basic knowledge of Internet marketing.
7 Hours
Testimonials (2)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
